First Draft of Wrap Design....critique?

[joshuamalachi]

What's your thoughts on this. I havn't done a wrap before, so I don't really know what info goes where. I figure there some wasted space on the rear window, is this usually reserved for logo, contact info, etc.?

This is a full wrap, Just working from the back first, this will set the tone for the rest of the design.

http://i179.photobucket.com/albums/w291/joshuamalachi/backwrapinprogress.jpg

Thanks !

BTW, I'm just now absorbing the mastering layouts by mike stevens.....hopefully it shows a little.

[cdiesel]

That's actually not too bad. I'm not crazy about the colors. The left looks a little greenish to me. I usually start from the side and do the hood and back after I get the general idea down, but whatever works for you! Let's see what you do with the sides.

[Ken]

It'd be cool if you have a bathtub on the tailgate..and a babe in the rear window "sitting in the tub" ...lots of soap suds..oooh sorry..just a thought..lol
Ken

[Mason]

It'd be cool if you have a bathtub on the tailgate..and a babe in the rear window "sitting in the tub" ...lots of soap suds..oooh sorry..just a thought..lol
Ken

Im likin the way your thinking

[Creative_Lance]

I like it, i wouldn't use the back window for anything though.

[joshuamalachi]

I was having a little trouble with a background for the furniture side. There wasn't anything that provided any appeal without making it too busy.


The guy offers a ton of services, so it's hard to sum up and put a lot of words on the back, do the pictures tell the story?

I bought the Wrap and Roll dvd from themarketking.com....good info from guys that's done over 3000 wraps. They suggest the back is the most important part on the road, as the sides are the most important for sitting.

A lot of this is still new to me, I havn't actually formed any opinions on this yet, so for me, the jury is still out on that one.

Thanks for the input so far....

[Jillbeans]

It just looks like items thrown on, with very ho-hum (yet readable) lettering.
The suggestion about the girl in the tub would be a good one if the customer agreed. Some people are weird about anything sexual.
I think I'd get a pic or two of some really beat up furniture and then a pic or two of it restored. Sort of a before & after. And a grungy bathroom beside a sparkling one, or 70s Brady Bunch style kitchen beside a modern one.
It's a lot of stuff to deal with on an odd space. I think I would make one side of the truck deal with the furniture and the other side have the bath & kitchen refinishing.
Make a good logo for them and put it on the tailgate.
Love....Jill

[Jon Aston]

Wraps for the sake of wraps are just a waste of the client's money. Even if you can design a wrap that will turn heads, you're still only accomplishing the first objective in what needs to be viewed as a communications process...a series of objectives that must be accomplished in order to maximize the client's return on investment.

From this perspective, it looks like too much visual information; with no focal point, and no clear, compelling message. If anything: at a glance, it looks like the your client sells furniture and bathroom appliances (or whatever...sinks, tubs, tiles) -- which is pretty much the opposite of what they need to communicate.

The client's visual identity is also essentially invisible.

They sell a service - an alternative that can literally save customers thousands of dollars. First and foremost, this is what they need to communicate. Images of chairs and toilets don't communicate that in the slightest.

The client's "SAVE MONEY - REFINISH!" positioning, in my view, should be the primary message of the wrap you design. To associate that message with their brand, their visual identity needs to play a more prominent role in your design. Larger logo, green background. If you want to add visual interest to the background, consider layering in close up shots of one or two of the projects they are proudest of - as a sort of texture...but don't detract from the key messages...

SAVE MONEY - REFINISH!
Furniture
Floors
Bathrooms
Kithens

Commercial and Residential

No offence, but their website really isn't worth promoting at this point. Stick with something like:

FREE ESTIMATES
(740) 534-3619

Hope that makes sense...and look forward to seeing your next effort.

[Buddy]

It just looks like items thrown on, with very ho-hum (yet readable) lettering.
Love....Jill


The design is so bad (IMO) that I would suggest going to a design class first before doing signs.

Basically it looks like a big bumper sticker.

A wrap should first appear like it blends with the original paint color of the vehicle so it does not appear like a big sticker.

Think.....NO STICKER.....think air brush artistic look.

You gotta beee the tailgate (joking)

Don't mean to offend.....it's just that the design was so visually offensive it arrouses similar response.

The only way it could be any worse would be to start throwing in a bunch of copy all over the back glass and other areas.

The design sucks. But other than that....it's great !!

:design: The design police should take your license away from you.

[Gino]

There are ways of saying things….. and then there are ways of saying things.

I may be frank at times, but a direct insult[s] will not do you any good. This poster came for help and said he has problems and is searching for some answers. He posted his thoughts and doesn’t need to be ridiculed like that. Criticism is one thing, but that was mean and on purpose.

Sorry Buddy, but that was uncalled for and then to repeat it several more times… is just beneath a professional or a teacher.

If someone fell and broke their leg and couldn’t get up… would you step on the other leg until it’s broken also… to make the pain in the first one go away ??


Anyway, you’re start is fine, but symmetry isn’t always the answer when it comes to wraps. Read and re-read what Jon wrote and try to digest some information that will help you. Whether or not your customer wants a wrap will just give you more money, nit necessarily a better job.

[javila]

Dont like any of that.

I'll give you some tips on the layout. Stay away from the edges at all cost. Give yourself at least 4-5 inches for "aligned" information.

[ICEdesign]

does the customer only wanna use the tailgate? and btw..i would say to make the bathroom tiles smaller and maybe more realistic looking..would be cool to me. Maybe break up the truck into the categories of the stuff he sells and what not. Back could be like a tiled wall with the bath and sink and what not. Throw a phone number on there. Sides could be the funiture and whatever else he may do/sell.

and if u really wanna use the back window..maybe the website address along the bottom of the window

[Buddy]

Thanks Gino for your input. I don't feel like blunt responses (such as mine) should be taken offensively. But I do understand how some could take it that way.

Personally, I feel blunt remarks when learning a profession should be in order. My philosophy is if you can't take the heat, stay out of the kitchen. But....I'm not trying to defend my position....only stating it.

There's different types of bed side manners in the medical profession. Some doctors snap out orders to interns & assistants. Some doctors are rude and crude and to the point while others are more gentle. But both mannerisms are within the realm of professional practice.

If we were in a high school classroom setting it might be different. (again just my perspective and not suggesting it's the one and only perspective)

I appreciate your criticism,
BUDDY

[dswanson]

if you are going to use the text as you have it here move it further from the edge(s) uniformly, I am not sold on the layout of the text I would rather see you leave the two top corners as is phone number in center and web address centered below it. the imagery although it relates to the business is not really working for me I would probably eliminate the dual tone background of the green and tile and just go with a tiled background, but the 50/50 blend of the two does not transition well for me. then I would apply a artistic blend or some effect on the background and place the other items on top of that layer and apply a lense effect so that they are not so "crisp" more subdued. then I would hunt for a better font that has a little pop and pizazz as the main focus of this panel should be what they do and how to contact them not all of the picture elements which is what I notice at this point in the design process. for what it is worth. and yes I would probably use window perf on the rear window, I really think you are going to be hard pressed to pull off a entire wrap on this project with the subject matter you are presenting without making it looked forced, I would only try to do a partial wrap, maybe a lower stripe on the sides ,or a center stripe on the sides, the rear of truck, and maybe a 8-10" bar on the hood or simply a logo only on hood.

[Flame]

Way too close to the edges, bring the text in a bit. Too many images, too hard to see and discern WTH they are. Legibility is ok, but the font is rather plain. Spice it up a bit.


Just my $0.02

[joshuamalachi]

Great stuff here. They do want a total wrap, they just offer so much and so many services, it's a bit overwhelming.

Thank goodness I was a geek in high school...otherwise I might be crying.

We actually were doing some shirts for the guy and mentioned the new capabilities of doing these. He was in a hurry and threw me a b-card and brochure. I'll be talking with him about the actual purpose he wants to get across, but I figured I'd go ahead and tinker until I get to talk to him.

I'm in the learning to design wrap stage. This board helps so much.....it at least I am learning what questions to ask.

[bob]

It looks like a full color version of the scene in the Wizard of OZ where the tornado was transporting what's-her-name to Munchkin land and all sorts of stuff was flying about willy-nilly. Perhaps you might include a cow.

That and the utterly lackluster typography doom this to something that someone might see but will never notice. If anyone should accidentally notice it, they'll be annoyed by it.

[Buddy]

Hey Joshua.....I want to apologize for being so harsh / blunt / offensive with my remarks on your tailgate design.

I admire the fact that you are reading Mike Stevens layout design book. And with that book and your courageous first attempt to do the tailgate wrap.....there is no doubt you will go a long ways in sign & graphic design.

I had to re-read your post and when I did....and saw you were reading Mike Stevens.....that PLUS Gino straightening me out some. I realized my response sounded like an old gripy geezer. I can't imagine why I would sound that way ? Surely I am not one.

Anyway....my apologies.

Keep up the good work.

BUDDY

[Craig Sjoquist]

bring copy up from bottom please .. 1st thing I saw
as read mike stevens book ..your eye should be just above center in layouts
contrast ... contrast ....contrast
the green was ok with the red furiture ..odd, did contrast
keep at it tho lets see better

13 folds

[N2Harpz]

It would be cool if you could drop the green and take the tile all the way across. But then how would the furniture fit in with the tile?

[geedub]

I personally like to take things Outside of the box. Stuff doesn't necessarily have to fit INSIDE the tailgate. It's hard to explain over the internet, and I really don't ever get an idea until I start moving my mouse around and seeing what looks good.