Who's the Bigger Problem?

[Fred Weiss]

Many members are negatively effected by artificially low pricing in their markets for sign work. The issue is complex, but in attempting to boil it down to a chicken vs. egg analogy, the question becomes who is the bigger problem:

The client who wants the cheapest he can get?

The sign maker who caters to the demand?

[THATgirl]

both

[Rick]

I marked Sign Company, but I think it's both. Ultimatly it's the sign person who shouldn't sell out though.....

[Lorraine]

The Signmaker!

We need to educated the customer!

[Jeff]

Hi all

I think the answer is neither. There is always going to be cheap customers...and there is always going to be sign people that will cater to them. Very rarely will you educate a cheap customer. If you work at sign making long enough and do good work you will be busy enough that you wont need to worry about the cheapes. Let the cheapy sign shops have them.

My 1.999999999 cents worth

Jeff

[jberte]

hello all - although i marked signmaker, i tend to agree with jeff; i charge a fair price for my work and don't have time to dicker with the customer who wants mona lisa work for funny page prices. there will always be a string of somebody's out there who will cheapen their work and cater to them but i'd far prefer to spend my time producing quality work at a fair price that my customers and i can both live with. :glasses: