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I'M RE-BRANDING. Thoughts on new logo?

HulkSmash

New Member
SO.

It's time for a change. I'm in the process of having my website redesigned.. and im re-branding it all. LOGO and everything.

We're going BOLD and loud, not elegant and soft. I've put a few logos up a couple months ago, but didn't really like them. So i started over. SO - WITH.. or WITHOUT the mountains? Colorado blue? Signs blue? Or do you not even like it at all? Keep in mind. Our website and branding is going to be bold, yet clean?

Unlike some people, (ahem) I can take constructive criticism. Let me have it!


FYI the blue looks different on each monitor......
 

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Jillbeans

New Member
Well heck I like all of them.
My fave would have to be top left tho.
What about with the two bottom lines in blue as well?
Love....Jill
 

The Vector Doctor

Chief Bezier Manipulator
spacing seems a bit tight, I think it needs a little bit more air. Do you have a version without the grunge effect? you never know when you may have a need for the logo without the distressed look
 

HulkSmash

New Member
spacing seems a bit tight, I think it needs a little bit more air. Do you have a version without the grunge effect? you never know when you may have a need for the logo without the distressed look

I like the tight kerning. I tried it spaced more wasn't really a fan. Ill attach a pic
 

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RJ California

New Member
I'd leave off the "Much More". Sounds kind of amateur and generic. I too think it's a little tight for distance viewing but I like the simple font and distressed look.
 

HulkSmash

New Member
I'd leave off the "Much More". Sounds kind of amateur and generic. I too think it's a little tight for distance viewing but I like the simple font and distressed look.

I agree with the much more. I actually took that out in another version.. but just left it there for this one. we just do so much.. listing 4 things just doesnt cover 20 percent of it.
 

Marlene

New Member
the kerning is way too tight to make any sense to anyone looking at this from more than right in front of their face. at least do something with the spacing between the "L" and the second "O" in Colorado. it's like all the letters are shoved together except that one spot. I like the set up of the logo, the stacking and the colors. what I don't like is that overly close kerning as it looks off. the kerning in SIGNS is tight but there aren't places were the letters don't have white between them. in the rest there are too many places where the space is light blue or gray. if you want to use really really tight spacing, go in and fix that so it doesn't look off. you might have to go in and clean it out with the eraser tool but it will look better
 

HulkSmash

New Member
the kerning is way too tight to make any sense to anyone looking at this from more than right in front of their face. at least do something with the spacing between the "L" and the second "O" in Colorado. it's like all the letters are shoved together except that one spot. I like the set up of the logo, the stacking and the colors. what I don't like is that overly close kerning as it looks off. the kerning in SIGNS is tight but there aren't places were the letters don't have white between them. in the rest there are too many places where the space is light blue or gray. if you want to use really really tight spacing, go in and fix that so it doesn't look off. you might have to go in and clean it out with the eraser tool but it will look better

Hey Marlene -
thanks for the suggestions. How's this?
 

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RJ California

New Member
I agree with the much more. I actually took that out in another version.. but just left it there for this one. we just do so much.. listing 4 things just doesnt cover 20 percent of it.

I would leave out the bullet points entirely from the logo. You can list the bullet point items anywhere in your marketing materials but I think it clutters nice, clean logo.
 

speedmedia

New Member
Hey Marlene -
thanks for the suggestions. How's this?


How about putting the stuff on the bottom line in a black or blue panel with a white, more well read font?

I like the start you have but this is what I don't know about.

Are you ever going to embroider or screenprint that logo? What will it look like really small like on a business card? That font might not be the best choice, just my 2 cents!

Thanks,
Kurt
 

Gino

Premium Subscriber
Hire a professional and .................


:thumb: No, not bad, but I think you need to open it up some more, it's still hard to read.
 
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