Instagram Facebook yada yada vectors

Bobby H

Arial Sucks.
All the leading social media companies make access to their branding assets and use guidelines very easy. Even YouTube has its own portal and guides for how its play button icon should be used in certain kinds of advertising. There is no excuse for sign companies or any other kind of graphics firm to misuse those brands. People use stupid looking knock-off versions of those social media logos out of laziness or even deliberate anti-professionalism. --"No one is going to tell me what to do! The logo police are not the boss of me!!"

The situation that pisses me off the most is when a customer insists on using some stupid looking knock-off of a social media logo because he/she thinks it looks better. We tell them that, legally, those social media icons belong to those companies and no one else. Those social media companies dictate how their property must be produced. Most customers go along with that, but a few still insist on bastardizing the logos anyway. We make records of that in the unlikely event they get in trouble for trademark infringement. The US has over 1.3 million attorneys, many of whom are looking for all kinds of ways to make a quick payday.

The Instagram logo tends to be a common problem. That's because customers want to use the more fancy Instagram app logo, which consists of its "glyph" centered over a larger, colorful fill. Instagram's own use guidelines say that more fancy logo is for their use only. It's only for their app icons in digital devices. Their rules confine people to display the more plain looking Instagram glyph on its own, typically in either black or white. They do allow one to clip the multi-color fill into that glyph, but that usually doesn't show up very well on door graphics. Needless to say, many people don't even get as far as downloading the Instagram logo pack from Facebook's brand portal. They just home-brew their own counterfeit garbage (or grab whatever they find in web searches or trash at Brands of the World) and roll with that instead.
 

MargaretGilliam

New Member
I don't have any better experience using Instagram. But I know a little about Facebook. I created an account on Instagram. But I can't create engagement there for increasing followers. Can you please help me here?
 

Notarealsignguy

Arial - it's almost helvetica
Social media is stupid and putting it on your vehicles or signs is even stupider.
If they want their logos and icons used properly then they should provide their logos to the websites with the wrong files or pay them to keep them updated. They allow it to be used so the responsibility is on them, not everyone else. I ask customers to PLEASE not put that crap on their layouts. It's like putting the 1+ in front of a phone number or www in front of their website.
 

gnubler

New Member
Does anyone even visit a company's twitter page or instagram? For kicks I visited one of my clients social media pages... they are all dead except for Facebook is just a bunch of ads once a month they post.
No. But I'm one of those oddballs who doesn't use social media. I tried IG when I first opened, messed with it for about a month...deleted it soon thereafter, waste of time. One of my last jobs was for a company who was spending $1200 a month to have a marketing company make daily posts on all their social media pages, the ones that had zero readership and almost no followers. It's a supposed badge of professionalism that a business have a social media presence, whether they keep it active or not. I've seen business pages that haven't been updated in five years or more. Just dump that sh!t.
 

Notarealsignguy

Arial - it's almost helvetica
My own very scientific and statistically significant observation says that Facebook is dead. Even when it wasn't, company pages and advertising were very ineffective.
It's just there to remind your a-hole buddies that you are better than them and to make sure that girl from highschool that you could never bang sees what's she's missed out on. Prove me wrong.
 

Stacey K

I like making signs
My own very scientific and statistically significant observation says that Facebook is dead. Even when it wasn't, company pages and advertising were very ineffective.
It's just there to remind your a-hole buddies that you are better than them and to make sure that girl from highschool that you could never bang sees what's she's missed out on. Prove me wrong.
I can't prove you wrong! I can only substantiate that...2 weeks ago this lady I used to work with who lives in my town, her husband got caught with child porn. The house got raided while she was at work and he's looking at like 50 years. She was a big shot and always acting like she's better than everyone, posting her wine parties, etc. all over Facebook. It was interesting to watch her FB page scrub itself of photos and her name changed, etc. Then other people started un-tagging her and her husband in photos. Hardly any friends left and few photos.

It was probably a lot of work for her to remove all those photos and depressing to see people unfriend and un tag you.
 
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