Pricing out Gatorfoam.

[Tony Rome]

I was wondering if I could get a general idea of what to charge for gatorfoam.
I am using .5" gatorfoam and having them routed at Harbor and sent to me so I can apply full color laminated graphics.
My customer wants 15 signs and they all are different shapes but they are one complete cut.
They are all around 4' x 4'
I have to admit I have racked my brain on what to charge, you can't do it by square foot because I want to have a formula if someone gets just one.
Or maybe you can, I was thinking about $20-$25 sq ft (includes everything/finished product), so in other words a 3'x 3' would be $225.00 but that seemed a little high, I am not sure.

Yes, I understand it depends on my overhead, market, other factors, etc...
I am truly just trying to get a general idea or formula that has worked for you.
I just need to know if I am in the right ballpark here.

It would be great if I could have a square foot charge that includes ink/labor/gatorfoam/vinyl & lam.
Obviously there are some factors to get it exact, but I just want to know a good range that would be competitive and not absurdly cheap or expensive.

I know it will be hard for some just to give some help without explaining why they feel they don't want to give an answer, or feel they can't, but if you can help please post an answer if you can't thanks for at least reading.
Thanks in advance.

 

[Gino]

If you know all your overhead structured costs, along with all of your graphics costs and labor..... all you hafta add in is what your gatorboard costs you by the square foot. It's probably around $1.25 or so a square. Not hard math to figure out around what you need to get with that one extra factor, huh ??

Are these 1 or 2 sided ??

We use a lotta 3/4" gator and it's the same deal, but just a little more expensive.

Remember one thing, you can only get what the customer is willing to pay, so if they want it bad enough, they will find someone to do it for a fair price and still get a good product. Therefore, don't think 15 items [if they are 1-sided] will bring you something like $3,500, unless you have a captive audience. Be honest with your pricing and you should get the job.

 

[BannerStandDeals]

$25/ sq ft seems reasonable. My considerations would be if this is a 1-time order from the customer or if this customer will be ordering these regularly. If it's a 1-time then err on the high-side especially if you are having to source the routing. If it will be a repeat, then you may want to try to perfect the technique while also taking price into consideration.