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Refreshing old logos

neato

New Member
These tend to be some of my favorite jobs. When a customer wants to keep the same logo, but just 'freshen it up' a bit. Modernize it. Just did this one for a friend. I had designed his original logo about 7 years ago.
 

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Justin

New Member
I favorite Option 2.. I really don't like Option 1 because that grey, and I really don't think it would look good printed/vinyled IMO! I think it would look really good painted though..

I kinda gotta admit I don't "get" the buying you time slogan... I'm not the best critiquer though so... but I think it should have something more about looking better, sparkling, or something..


Nice work either way!
 

Border

New Member
I love option 1. The only thing that comes to mind is that the part of the logo that should be the crispest/brightest is where the squeegee trail is. That said, maybe the squeegee trail can be adjusted to cover more of the logo so only a small portion is left cloudy and most of the logo (the part in the squeegee trail) is bright...?

Either way though, the effect works well.
 

JR's

New Member
Let me first state that I love your work, it's breathtaking.
All three look very nice. But of course the two new ones do come across as modern.
I like number one.
If I would've changed anything I would make the squeegee a tad smaller and move it down and to the right a bit. It might make it a little bit more balance. [Maybe] :)

and the tag line means your saveing people time by claiming there Windows.

JR
 

Bigdawg

Just Me
Of the two, I like option 1 best - but move up window cleaning in the box so it's more centered.

I'm not a big fan of either one. The squeegee just looks TOO clip-arty to me - maybe if it was more abstract like the original. And it feels like it's in the way covering up too much with the actual squeegee itself.

Another concern might be that the squeegee effects are going to disappear if they use the logo in one color - especially on the bottom one. Neither of them is bad, they just seem a little off to me.
 

Gino

Premium Subscriber
#One is number 1. I think if you'd darken that area a little where the squeegee passed, you'd have it.

Stacy mentioned the squeegee being clippy looking, ask Dale if you can use a Big Squeegee. :cool1:



The bottom one is far too difficult to read at a glance. Neat concept, but not working with the elements in this case.
 
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