Shop logo re-design

[jtinker]

redesigning the shop logo. The gear is going to be spinning when I finally get around to putting it up on the building

 

[TyrantDesigner]

I like the idea of the spinning gear, i would probably try to limit your colors down a little just to make it cleaner on the eyes (not counting the gear you have 6 colors) ... layout is pretty standard, and a lot better than before. probably make "The" with the background the same color and styling as 'factory' that is all I can think of.

 

[Craig Sjoquist]

Agrees reduce colors, the same as fact_ry..outside of gear same as sign.. inside maybe even same as fact_ry
Another would be use a light or med weight font for the

I like the simple, bold, clean look of this, with the clean gear placed, also the air space in panel.

 

[Moze]

Is one of those old and one new? Or both new?

The top one doesn't look like a gear to me - the teeth look too long and skinny and rounded. Maybe give them more of a machined look...?

Just my two cents.

 

[jtinker]

the top logo was the logo they had before. I'm just going in there and it doesn't have much brand recognician here so i decided to scrap it and redesign it.

I reduced the colors and used a lighter font on the "the"

 

[Moze]

Gotchya...

I think a more 'machined' gear would look better. That one reminds me of a mud tire. No offense, just my opinion.

 

[weaselboogie]

Still could use some work, but it's infinitely better than your first logo.

 

[jtinker]

Now that you mention it, it does look like a mud tire, and its all i see when i look at it. I didnt do the first logo, that was the one they had when I came on staff.

 

[SignProPlus-Chip]

Definitely simplify the gear design. Also watch the kerning on the font you're using, seems to be a lot of space between the "R" and the "Y". Speaking of the font, what's with the extended leg on the "R"? It's creating a horrible tangent and point of tension on the whole design IMO.