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Glad the article helped!

Yeh definitely wasn't thinking frilly cartoon or caricature. Just a strong, bold and iconic brand image, treated as supergraphic. But to your point and request, supergraphics generally aren't 'understated elegance'. I must admit, I definitely don't do 'understated elegance' very well on wrap...

Gino- It's funny you reference Nike and some of the others and their branding. I just finished a section in my new book on that. Basically, you can brand anything - with no direct correlation to your business type - if - and only if - you have enough money to do so to make it memorable. If you...

https://www.graphicd-signs.com/about-company - scroll down and click the pic of the sign.

Hey Craig! I'm worried about your legibility here. Ironically, I really love the sign/logo on the grass better-- has a cool retro vibe to it, and has better legibility. If this were primarily used on a business card, I'd say its OK although I'd like the G descender worked on a bit. But outdoor...

I really love these colors Philip!

Yes. We do a ton of stationery design after branding is complete, and offer printing as an add-on to our stationery design package. We do this to control quality, and offer our clients the convenience of us overseeing. Typically we print 95% of everything we design, including collateral. Many...

Looks good! We've been printing our retro themed cards on a 16pt silk stock, and they're turning out pretty sweet.

Thanks guys. I feel pretty lucky to be able to still be actively involved in this particular line of business for our agency. I lettered my first truck when I was 15, and almost 30 years later I think I may have figured out what I'm doing :) They are definitely fun, and its very challenging to...

Here's a few recent truck wrap designs we completed (after rebranding each of the companies). We tend to push brand integration over photographic elements, which is one reason why we rarely ever use photography in our designs. Of course, an effective small business truck wrap is dependent on...

Dan's trying to finish his third. It's coming out swell! 3 years in the making it better be. <Sigh> was so much easier doing the first 2.

My 2010 Colnago CX1. Campagnolo Record equipped with SRAM Power Cranks, and Zipp 404 Firecrest Rims. My other rides are 2012 Ford Explorer Limited and a 2005 Hemi-powered Magnum.

This is so true. The real challenge most shops have is that they cannot adequately make a strong case as to why this component is the most valuable part of the equation. They themselves do not present a cohesive brand; they offer no case studies illustrating the importance of an effective brand...

I know we're not in the sign industry anymore per se, but there's plenty of people who understand the value in a good brand, and will pay good money for it. We've made our business catering to the small business sector, and while many cannot afford us, there's more than enough who understand the...

Be very careful about this. So much of the 'original' logos presented are in fact clip art, or worse, belong to someone else's company. So if you're selling that client a 'logo' and it really belongs to another company, you're on the hook. Just actually had a client first try this route. The...

I find it amusing that we get a bit of traffic to our site from these places. When we go back and check the inbound link source, its to a contest, where the contest holder references our portfolio (say, retro, for example), and says 'We really like all the designs here (insert our link).' We're...

Thanks for the tip Bob! And you as well might want to take a break from your labors to study more up on small business branding, and it's effect on their success. Coincidentally, I happen to have written two books on the subject, and my third is nearly complete. I'd be happy to send you a copy...

Bob out of the 700+ brands we created, 92% are still in business. Since the failure rate for most small businesses is around 50%, I'd say we help slant the odds in their favor by advocating marketing and advertising solutions which all begin with a polished brand and image. The logo is just a...

Really? Damn, there goes my whole business.

Those look great! We started doing the same, playing with a few different backgrounds other than the 'studio' backgrounds we had always been using for the last few years. Hard to get lighting to work, but many times these comps are all we have when clients get the our design installed by their...