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Any guess what this media is?

VizualVoice

I just learned how to change my title status
Bought this roll as part of an auction lot, don't recognize the logo and a search for "iflex", "clflex", "colflex" doesn't give me anything vinyl related. It's a 60"x150'(ish), matte (very matte, almost paper-look to it) with gray air release adhesive on a white backing, not super thick 3-4 mil if I'm guessing based on comparison to other stuff on hand.

Probably wind up just using it for cheap promo stickers because I don't even know if it's removable or permanent adhesive at this point unless anyone recognizes it.
 

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