I recently had a client inform me they were using a wall printer for their next exhibition. https://thewallprinter.com/en/ I looked into this tech a few years ago and found it to be very poor quality. Since then though now there seems to be a lot of companies doing this. They can also sell their product as environmentally friendly and at a fraction of the cost. Wondering if anyone out there has any thoughts as to whether or not this tech is a serious headwind to get ahead of? I mean printing to me has always felt harder than cut lettering, installing is one shot, and to put those two things together seems ludicrous, but maybe the tech is there now? Crossing my fingers.
