Like he said.... it's cutthroat everywhere. What makes you stand out from the others is quality and/or price. Nothing else matters as far as demographics. Your head or gut can tell you one thing..... you may have been prepared in another manner, but it's the bottom line that seems to rule anymore. Heck, in either of those cities you mentioned, China, Europe, almost anywhere is competition. Can you compete..... is a better question. If you are questioning it before you start, then look into selling tanning beds or getting a job on an elevator.