Company Logo Redesign

[nikdoobs]

I'm working on redesigning our company logo. The top logo is our current logo. The bottom logo is my redesign. I'm trying to incorporate parts of the old logo into the new one. I don't like the generic graph globe on the old logo. Any advice/ feeback is greatly appreciated.

Thanks,
Nick

 

[Pixels Are Bad Mmmkay?]

I really like the new logo. The only thing I notice is that the white grid lines through the gold/orange don't seem to really follow the contour of that shape.

 

[J Hill Designs]

+1 nice design - just needs some tweaks as far as shape/symmetry

 

[nikdoobs]

Thanks for the feedback. Something is definitely off with those white lines. I'm having trouble figures out exactly what it is.

 

[shoresigns]

Needs a better concept than a globe. Another more well-known company already has "Universal" in their name and a globe as their logo.

 

[visual800]

Ready for harshness? It sucks. It sucks bad. The colors are horrible, the design of the "U" is not impressive. As far as other entities using universal I wouldnt worry about that. Make it your own, no one OWNS the word Universal

 

[nikdoobs]

I agree with you. We have decided to go with this instead. This is our logo on white, and our logo on grey. Clean, and simple. My boss came up with the blue and yellow colors and I was able to talk him out of them. I talked him into navy blue, white and grey. I feel this is much more professional.

 

[HDvinyl]

Kerning needs improving.

 

[nikdoobs]

I'm pretty happy with the kerning, but I'm open for suggestions. How would you improve it? Increase the kerning, or decrease it?

 

[Makproductions06]

The I.

Something about the I is off to me.... Just seems weird having that "trail" come from where your brain wants the dot.. Have you tried it with the dot?

 

[John Butto]

liked the original universe thing

 

[visual800]

View attachment 92219


View attachment 92218

.

Now see I like this. Simple! Kerning looks fine to me