Company names and managing niche names vs global names.

[artofacks1]

I own two companies

SportsLiveDecals.com and StickerPlant.com

its very niche type companies and while they work good to generate business with in the niche. Its complex to generate business outside the niche like car warps, banners or wall wraps for example.

I dont want to make a third company called "Something" Wraps and Banners cus now that would be a 3rd social media account, 3rd website and 3rd over all marketing.

I'm debating making a new name call "something here" Design and print. Eventually have everything fall under that new company. Your thoughts and experienced is appreciated.

 

[FireSprint.com]

Personally, I am a big fan of the niche businesses. It's pretty hard to become the amazon of everything. The more specific your niche, the easier it is to get people looking for that specific product to remember you.

Is your SportsLiveDecals doing well on its own? I wonder if you could just add wraps to your stickerplant brand.

Plant can mean a living green thing, or a factory... That could be generic enough.

I would be a bit surprised if you would lose a wrap customer because your name isn't XYZ design and print.

 

[signheremd]

StickerPlant, Stickers of all sizes, from equipment decals to vehicle wraps...

 

[artofacks1]

StickerPlant, Stickers of all sizes, from equipment decals to vehicle wraps...

I love this idea!!!

 

[Pauly]

Your company name doesn't really need to be specific to what you do.

Sportslivedecals looks like it's doing well judging the instagram following.
Stickerplant looks like your 2nd business where you've dribbled money into.

I would personally get the stickerplant brand, and work on it and build it up. The name is fine for a broad range of products.
I'd definitely look into building a better site than a basic wordpress site with the storefront theme. For starters, the instagram feed above your products is very intrusive of your products.
Add some more products and services.

 

[artofacks1]

Your company name doesn't really need to be specific to what you do.

Sportslivedecals looks like it's doing well judging the instagram following.
Stickerplant looks like your 2nd business where you've dribbled money into.

I would personally get the stickerplant brand, and work on it and build it up. The name is fine for a broad range of products.
I'd definitely look into building a better site than a basic wordpress site with the storefront theme. For starters, the instagram feed above your products is very intrusive of your products.
Add some more products and services.

appreciate your honesty and feedback!

 

[FireSprint.com]

I love watching companies find their ground to run. good luck! Let us know if we can help!