I think I have a harder time cutting any slack to the small business people who choose to D-I-Y their own logos, graphics, etc
-particularly when it involves outdoor signage.
For one thing, so many people out there don't have what passes for elementary school level math skills. Their understanding of basic geometry isn't for squat. They'll want to replace the faces in an existing horizontal rectangular shaped
sign cabinet, but they'll create their precious design on a vertical letter sized page.
"Aspect ratio? What's that?" We see that problem all the time. It's pathetic.
The next problem is they'll often use the wrong tools to create the artwork. They'll try to use Photoshop, PowerPoint or any other random application that isn't a vector-based drawing program. This is despite the fact there are more than a few decent vector-based graphics applications available for free. Affinity Designer is now a free app. But they insist on using whatever tool they're used to using.
I don't like Canva because it routinely creates garbage files. It's like pulling teeth to get a customer to export a halfway useable PDF file out of Canva. It is possible to create production-friendly artwork in Canva,
but that requires the end user to know what the hell they're doing.
Despite all the hype surrounding so-called AI, and business people lusting after the idea of using it to replace countless millions of workers with "agents," the AI stuff largely generates problematic slop in all the industries it touches. I actually have to spend more time vectorizing an AI-generated logo than I do something a human created in Photoshop. That's because I have to correct the odd glitches baked into the artwork on top of creating clean vector shapes.