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I am unable to get a match for you George but would disagree on the two you suggest. The angle of the serifs on the "S" places it in the classification of an "old style" serif. Some of the closer fonts I came across were some versions of Caslon, Bookman, Brighton and Century Old Style (shown in the example on top of your original reduced to black and white).
I suspect that whoever did the original setup condensed the width of the font and then stroked it to make it bolder ... reducing the thick/thin contrast in the process.