Is the G7 certification process designed to change the gray balance make up of the digital inks to mimic the SWOP based offset inks so you run the same "DeviceCMYK" PDF's without modification to achieve neutrality?
As I understand it, yes. G7 closely resembles swop when printed on a swop press and vice versa. G7 calibrations were designed to address the variances in neutrality from press to press. The SWOP specification as I understand it, basically consists of setting the density value for each ink color @ 100% and adjusting dot gain curves for each color. The theory is that when proper SWOP conditions are met, a SWOP separated image will exhibit good neutrality where needed. G7 on the other hand actually uses LAB measurements to exhibit neutrality from the shadows to the midtones to the highlights. SWOP requires neutral paper to exhibit neutrality whereas G7 is designed to appear neutral on both warm and bluish papers.
I should clarify that I am not a G7 expert or even G7 certified. I have read the white papers extensively successfully linearized a few grand format printers to G7 spec. I did this out of desperation because the company I worked for at the time had an early binding CMYK workflow, uncalibrated printers and no access to ICC profiling. Shadows were always blocked up, neutrals were never neutral and greyscales were always crossed over with banding. It was a nightmare and G7 happened to be the solution.
As far as neutrality with a regular linearization goes, I think some rips and/or some inks are better than others when it comes to this. It is irrelevant however once a profile is created and applied. At this point the profile handles the neutrality and the benefit of G7 seems lost except in the occasions where it is better to run with profiles off.