LOGO help

[Sticky Signs]

Here's a few concepts we're working on. Nothing is done yet and we're having a hard time deciding which one we like best. I'm hoping you guys can help point us in the right direction.
This company fabricates stuff for the 4x4/off-road market and focuses mainly on Jeeps.
Cheers

 

[JTBoh]

1st - too distressed, and slanted
2nd - too plain
3rd - not enough contrast
4th - best

 

[qmr55]

I'm not too keen on any of them but if I had to choose one it would be the second one without the distressed texture.

Edit: I think the first one could work, why single color though? Get rid of the textured look and play with some colors for contrast and you could have something there

 

[mgcustomgraphics]

Second, the rest for some reason reminds me of converse shoes

 

[john1]

I like the 2nd and 4th. Great for print/cut stickers, invoices, business cards etc.

 

[WildWestDesigns]

I'm not too keen on any of them but if I had to choose one it would be the second one without the distressed texture.

Edit: I think the first one could work, why single color though? Get rid of the textured look and play with some colors for contrast and you could have something there

If you approach it from putting this on shirts, the first one, because of the weathered look. That's the fad right now is the weathered "grunge" look.

I know that this type of look sells pretty well to the a/m performance vehicle crowd as well, which seems like would be that companies target audience as well (jeeps).

I don't think the weathered look would go well with other items though, so that effect would have to be taken out on some things unless the layout was done around that, so that way it would still show up.

 

[Craig Sjoquist]

Idon't know just does not look off road, Jeep or 4x4 to me.

They are nice but not for a Jeep or off road look..Needs more sport & brawn & GRRRRR in them.

 

[Sticky Signs]

Thanks for the input so far. I appreciate the feed back. Keep it coming.

 

[HaroldDesign]

Last one with gnarly tread bumps. It's begging to become an off-road tire.

 

[sardocs]

Is this too infringy? Probably...

 

[JoshLoring]

Break the roundness out the 4th one and use a meaty tire tread side view bring the vehicle into the logo without bring the vehicle.

 

[visual800]

I like number 3 with the star. i suppose you can alter its appearance by taking out transparencies if need to

 

[John in Cali]

My preference is number one, with some tweaking...maybe back off a bit with the "grunge".

I just noticed the stars on the top do not match the bottom stars. Match the top to the bottom.

 

[JTBoh]

on number 1, maybe take out the distressed look, make the crossbar a rough wood texture, same color, with a broken stick look at the ends, trapazoidal shaped. Would enhance the outdoor part, but everything else would have to be clean lines to counter the use of a texture.