Magnetics... absolutely...
I was at the SGIA show in Orlando when I came across a magnetic sheet vendor. Lo and Behold, he was printing off a Mimaki JV33-160 (same model I have.)
I had attempted to do this in the past without success. The magnetic roll would always stick to the incredible amount of metal on the machine.
The solution was simplicity itself.
He had taped a flexible plastic sheet (1mm-2mm thick), behind and in front of, the aluminum section in the center. (He also taped a sheet of aluminum foil on top of that. I found that step to be unnecessary.) The magnetic sheeting is far enough away from the metal, and the smooth plastic counters the minimal friction enough so that it works like a dream.
Whenever I had a car magnet to print, I would pull out my plastic, tape it on, and print direct to the roll.
Since then, I have converted to teflon for a thinner and more frictionless surface.