I can't tell you how much I pay, but it's a good chunk off of retail, definitely better than any other vendor could do. But I'd guess that's also because we go through a fair amount of ink. I have no idea what kind of deal Rolf can work for you so I don't want to speak out of line. Call him up, tell him Mike from Insignia Signs in Dayton Oh told you to call, see what he can do for you. They're an excellent vendor, by far my favorite, and Rolf is very helpful and will work hard for you.