I think he means more traditional print such as letterhead, newspapers, magazines? With Vista Print and the such, so many people use that vs. going to an actual printer these days for business cards, postcards, etc. Our most local printer is getting into banners and
signs now. Two print shops I worked at are both out of business now. Both did mostly letterhead, envelopes, business cards and wedding invites back in the 90's.
I wonder if they still make those big huge wedding invitation books anymore you used to order from? LOL