Corel has this, as does versaworks. I'm sure there are other rips that do it also.
In your manual, look up "variable data" and there should be something in any case.
The basic principle, is that you create a "variable data field" on your artwork - usually a rectangle with a spot colour outline - or there is a "wizard" like in corel.
You then have a list of names (one value per cell in say excel) - then load this "database" up to your program.
The program then generates the files automatically for you based on the info you've supplied.
Instructions and procedure vary depending on the system/program.