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seeking tips for selling stickers online

Texas_Signmaker

Very Active Signmaker
If it's a commodity you're selling (like stickers). It's tough to compete with everyone else online. It's easier and you can charge a higher amount to people that don't want to buy online. Expand your area from your small town to other small towns in your region and get their local business. Local large companies may not be able to buy online cause they need POs. Those would be good to go after. Local doesn't always mean your town only... Think regionally.
 

kcollinsdesign

Old member
If it's a commodity you're selling (like stickers). It's tough to compete with everyone else online. It's easier and you can charge a higher amount to people that don't want to buy online. Expand your area from your small town to other small towns in your region and get their local business. Local large companies may not be able to buy online cause they need POs. Those would be good to go after. Local doesn't always mean your town only... Think regionally.
Not a bad idea, and worth exploring, but may not yield the expected results.

I have worked with most of the large companies in my area (mostly on custom, specialized products that will be used for commemorations and trade show use where the volume is small, often just one piece). Even though I had good relations, trying to crack the high volume market was mostly unsuccessful (the big production shops that can handle large volumes, packaging, and logistics are better equipped and staffed to handle those demands at a much more competitive price).

Most of these companies will issue credit cards to department heads so that they can make small, discretionary purchases without going through the purchasing department (P.O.s not needed), usually under a couple thousand dollars (I will admit that I sometimes conspired with buyers and issued several invoices to be under the maximum discretionary threshold for single purchases, usually with the tacit approval from the purchasing department because they did not want to be burdened by the hassle of small purchases and who knew and trusted the department heads). Most of these discretionary purchases are for things like office supplies, items to be used internally by the department, meals, transportation costs, hotels, etc. People love stickers, and you may get some traction there, especially if you already have relations with the companies.
 

hybriddesign

owner Hybrid Design
Have you checked out Antigro designer? We use their software to sell DTF gang sheets and it works really well. They recently released their sticker builder software and we're planning on trying it once our DTF systems are a bit more stable. They just take a % of your sales and you need to make a deposit of $1500+ up front. It seems steep but after using their DTF software I can definitely say it's worth it. That fee covers them syncing up with your printing setup so you get jobs sent perfectly with cut marks etc already on them. If you put down $1500 they you don't charge you a % on sales until that deposit is used up as they basically pull from that pool of money every time an order comes in so you get the money back. They just charge you to weed out the window shoppers. I'm not sure if I explained that well but either way it's a pretty solid setup and an easy way to sell stuff. We have it integrated with a basic shopify store.

Tai
 

jharler

New Member
I did exactly what you're wanting to do and launched my custom sticker website about a year ago. If you aren't an expert software developer who can design and develop the website and all the backend processes to automate as much as possible, you'd better have some deep pockets to pay people who can. I spent over a year building the website and the workflow while local print work sustained the shop. I launched and in the first month got only two orders. Nearly a year later and I went from one printer, one laminator and one cutter to three printers, two laminators, three roll cutters and a flatbed cutter and I'm looking to expand my team. There's definitely room to make profit with stickers, but you have do a lot of things right and get a little lucky (the whole sticker mule debacle happened a month after I launched, and being an avid Reddit user allowed me to tap into the market of people looking for alternatives).
 

JBurton

Signtologist
(the whole sticker mule debacle happened a month after I launched, and being an avid Reddit user allowed me to tap into the market of people looking for alternatives).
Brilliant timing, I recall it going down and wandering who would pick up stickerelephant or stickerpachyderm to provide folks with a blatant alternative, even though the optics are backward.
 

jharler

New Member
Apparently a lot of the online sticker vendors saw a huge increase in demand during that time. My site being new and unknown got just a small amount of that, but it was enough to gain traction and start building a reputation. I figure the sticker mule thing propelled my business ahead at least 3-4 months beyond what it would have gotten organically.
 

White Haus

Not a Newbie
Apparently a lot of the online sticker vendors saw a huge increase in demand during that time. My site being new and unknown got just a small amount of that, but it was enough to gain traction and start building a reputation. I figure the sticker mule thing propelled my business ahead at least 3-4 months beyond what it would have gotten organically.
That's awesome man, love to hear success stories like this. Sounds like you really put in the work and it paid off. Glad to hear it took off and you've been able to expand your operations so quickly!

I've definitely got some work to do on our website, not driving much revenue so time to get to work and fix that.
 
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