The exception to that is when the incoming owner is actually better skilled and more business savvy than the outgoing one.
IF customers were as flighty and prone to switch it vendors as is being suggested, then the 60-75% of our business revenue provided by pre-existing customers wouldn't kerp coming back and we wouldn't have grown revenues 10% every year since 2014.
Good economy aside, our craft and it's increasingly savvy clients can see the differences when dealing with a higher level craftsperson and solid business model.
Sure, but that doesn't change the fact that a client list is intrinsically worthless.
Small businesses have a different clientele than larger print companies. It doesn't matter if your product is better or your business model is more efficient. Objectively, those things might be true, but customers don't work that way. Some people would rather do business with Bubba down the road than with Super Fast Sign Guys, LLC. Look at all the idiots shouting fake news at their TVs and voting against their own best interests. People are stupid; customers are people.