ALL shows are smaller in this economy. Every single one, every single niche.
As of the end of February (last numbers that I could access), ISA
Sign Expo is on track to be the 2nd largest Expo in our history, easily the biggest since the economy turned in late 2008. As of 2.5 weeks ago, we were at over 1,900 booths and 539 exhibiting companies. Compared to 2009 and 2010's final totals, the year-to-date numbers are way up (26% booths/29% companies over 2010 in Orlando, which tends to be a little smaller than Vegas; 19% booths/16% companies over 2009 in Vegas). And we usually see growth in exhibitor numbers over the last month.
Every other Expo number is tracking higher than last year by at least 10+% (some by much more than 10%): attendee preregistration, housing rooms booked, education seats sold, sponsorship.)
Kenny Peskin
ISA Manager of State and Local Government Affairs