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Truck Lettering Pricing

Firepowertx

New Member
Hey guys! I tried searching but couldn’t really find what I was looking for. What ballpark would y'all charge for doing a truck like the one below? Turn key from design to install.

IMG_6714.jpeg IMG_6715.jpeg
 
I don't normally do this kind of thing, but that looks to be between $500 and $600. The buckets in the back are free.
 
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JBurton

Signtologist
That's a grand if you're getting 3m, 1250 if you really want to use matte translucent because you like the way it pops. Just priced some nominal amount of vinyl, with printed logos, very similar in size/scope to this, $1,250.87. And I live in the sticks!
 
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ikarasu

Premium Subscriber
I agree... All too low.
20. Ft vinyl minimum to print that - so 85 sqft of vinyl.... Even at $5 a sqft that'd be $500.

You have "design" if you could call it that, all the weeding, installing... Aligning a dozen or so pieces of cut vinyl, vinyl materials ... Should be closer to 1k minimum.... I wouldn't touch it for under 1k, we'd probably be in the 1 - 1.2k all in.

We'd also be using proper cast vinyl and not some Calendar, permanent crap though.
 
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Firepowertx

New Member
The entire thing.... At a MINIMUM add a white outline. And read a book on color...

Is this a good start?
IMG_6723.jpeg


I did have to talk them out of adding gold… I do appreciate the feedback and will work on adding things when I am collaborating with clients. I am fairly new at this and kind of just fell into it so I’m trying to learn as I go. I want to keep getting better but design has never been my strong suit, as you all seem to agree.
 
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ikarasu

Premium Subscriber
Is this a good start?
View attachment 172603


I did have to talk them out of adding gold… I do appreciate the feedback and will work on adding things when I am collaborating with clients. I am fairly new at this and kind of just fell into it so I’m trying to learn as I go. I want to keep getting better but design has never been my strong suit, as you all seem to agree.
Why don't you tell us what you charged, so we can see where you're at?

And it doesn't matter if we like the design or not, All that matters is if the customer likes it.

I've put out some of the worst shit I've ever seen... Couldn't talk the customer out of it. They loved the end product...


It's not... bad per say, and maybe its on brand with their branding. I would have added a white border to it... Maybe stuck with their blue, Done it in the same font as their logo... I get the green tree, but their logo / branding its blue... Maybe kept it consistent? Well, to be honest I wouldn't have touched it... I'm not a graphics designer, and I know my limitations in graphic designing! I'd have made the above changes, and maybe it'd have been slightly better, easier to read... but still not "professional". Thats why we have graphics artists, or even freelancers we hire for stuff like this... I do what I'm good at, and let others do what theyre good at
 

visual800

Active Member
O

Other than font, what in your opinion would make the design better?
get rid of the word cheap, change the green to lime color and maybe make the logo like the sign on buiding . i know this doesnt macth but i dont have time to font search
 

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Texas_Signmaker

Very Active Signmaker
Is this a good start?
View attachment 172603


I did have to talk them out of adding gold… I do appreciate the feedback and will work on adding things when I am collaborating with clients. I am fairly new at this and kind of just fell into it so I’m trying to learn as I go. I want to keep getting better but design has never been my strong suit, as you all seem to agree.

Look up "Light Reflective Value" You want contrast between text and background. The colors you use have too close of LRV to the truck paint to be seen easily, that's why adding a white border or background like Visual did makes it look more professional. There are also books on sign layout that will be helpful. There are trade magazines out there with design ideas.. and there's always good to search for other car designs to get inspiration hopefully from people that did it well.
 
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Reactions: 1 user

Firepowertx

New Member
Why don't you tell us what you charged, so we can see where you're at?

And it doesn't matter if we like the design or not, All that matters is if the customer likes it.

I've put out some of the worst shit I've ever seen... Couldn't talk the customer out of it. They loved the end product...


It's not... bad per se, and maybe its on brand with their branding. I would have added a white border to it... Maybe stuck with their blue, Done it in the same font as their logo... I get the green tree, but their logo / branding its blue... Maybe kept it consistent? Well, to be honest I wouldn't have touched it... I'm not a graphics designer, and I know my limitations in graphic designing! I'd have made the above changes, and maybe it'd have been slightly better, easier to read... but still not "professional". Thats why we have graphics artists, or even freelancers we hire for stuff like this... I do what I'm good at, and let others do what theyre good at
It’s a friend so I haven’t charged yet but I was thinking about the $600-$800 range. They picked the colors which do match their brand but the outline would have helped, I just didn’t think to add one. The font actually matches an older sign they have, that big one got installed later and I missed changing the font. I should have paid better attention to that.

Thankfully they are very happy with it. They have a van that will need to be done soon too so I will take all this advice and work on figuring out some better ways to make it look more professional before starting.
 

Firepowertx

New Member
Look up "Light Reflective Value" You want contrast between text and background. The colors you use have too close of LRV to the truck paint to be seen easily, that's why adding a white border or background like Visual did makes it look more professional. There are also books on sign layout that will be helpful. There are trade magazines out there with design ideas.. and there's always good to search for other car designs to get inspiration hopefully from people that did it well.
Thanks. I’ll look for those. This is very helpful.
 
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