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Show them a render in Gotham Bold. Or maybe Antennae. Both are nice, chunky, legible from a distance, and not some variation of helvetica/arial/roboto.
Poppycock! At least you can argue that with the way tik tok and adhd are these days, they can rest easy knowing that nobody will know what one side looked like by the time they've circled the vehicle to look at the other side.
The "R" has that tiny "foot" on the right end of the lower right leg. That's more characteristic of the '57 Helvetica family. The "neue" version has clean stems (and the "now" version lets you choose between curved or straight legs on the "R").
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