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Need Help Who has made signs using the new Century 21 logo...

okeesignguy

okeesignguy

New Member
We were asked to quote on two back sprayed pan faces for a Century 21 office here...
They are having a hard time finding the specs on the Century 21 web site...

From what I have seen the new logo is kinda lame and ugly...

Just looking for any tips and/or thoughts on this from somebody that has already made these...

Thank you!
 
Sdegen2008

Sdegen2008

New Member
okeesignguy said:
We were asked to quote on two back sprayed pan faces for a Century 21 office here...
They are having a hard time finding the specs on the Century 21 web site...

From what I have seen the new logo is kinda lame and ugly...

Just looking for any tips and/or thoughts on this from somebody that has already made these...

Thank you!
Click to expand...


I did some for a realtor who had no guidelines either but she sent me some of the vector files of the logos with correct colors. I could send you those if you like?
 
okeesignguy

okeesignguy

New Member
Sdegen2008 said:
I did some for a realtor who had no guidelines either but she sent me some of the vector files of the logos with correct colors. I could send you those if you like?
Click to expand...
That might be a good idea :)
I appreciate that...

okeesignguy@yahoo.com

I already have the one...the big "C" (see attachment)...

Other than that and the ugly colors I am clueless LOL

Thank you!
 

Attachments

  • Pan Faces.jpg
    Pan Faces.jpg
    165.5 KB · Views: 425
Malkin

Malkin

New Member
My local office only relayed CMYK values for that gold color: C:22 M:22 Y:46 K:7
Well, that and some sort of name like "brilliant gold" or some such.
 
U

unclebun

Active Member
I have the full rebrand package. It includes everything including fonts and colors and sign examples. Message me and I can email it to you. Or you can get your Century 21 broker to download it for you. It's available to them.

My commiserations to you. The rebrand sucks and it's so restrictive that it is virtually impossible to make an attractive and effective sign that follows the guidelines.
 
J

jwlllpl

New Member
I have this in CMYK with full logo. No specs thou. Sorry;(
 

Attachments

  • Century 21 New Logo.pdf
    5.1 KB · Views: 513
okeesignguy

okeesignguy

New Member
unclebun said:
I have the full rebrand package. It includes everything including fonts and colors and sign examples. Message me and I can email it to you. Or you can get your Century 21 broker to download it for you. It's available to them.

My commiserations to you. The rebrand sucks and it's so restrictive that it is virtually impossible to make an attractive and effective sign that follows the guidelines.
Click to expand...
That would be awesome :) can you email it to okeesignguy@yahoo.com please?

Ya...from what little I have seen this is a giant step backwards for them...
They had one of the most recognizable logos on the planet and this thing is horrible...

Oh well....it keeps us working! LOL

Thank you very much!
 
Boudica

Boudica

I'm here for Educational Purposes
okeesignguy said:
That would be awesome :) can you email it to okeesignguy@yahoo.com please?

Ya...from what little I have seen this is a giant step backwards for them...
They had one of the most recognizable logos on the planet and this thing is horrible...

Oh well....it keeps us working! LOL

Thank you very much!
Click to expand...
BUT - are they still sporting those lovely gold blazers?
 
okeesignguy

okeesignguy

New Member
I HAVE ENOUGH...!!!!! NO NEED FOR ANY MORE FILES ON THIS...!!!

LOL Man...what overwhelming response!

Thank you everyone for such great and fast help! :)
 
Last edited:
B

Bobby H

Arial Sucks.
I'm not a big fan of the Century 21 re-branding scheme. Some of the layout requirements in the guide can make for some really tiny type when you're trying to shoe-horn this system into replacement faces for an existing sign cabinet.

Style-wise, it's a pretty big departure from the old logo. But, to be fair, the old (yet recognizable) logo was getting to be pretty dated looking. Here's the upshot: we may make a bunch of Century 21 signs with this new branding scheme. Then if/when the corporate honchos decide this new branding scheme isn't really connecting with the public they'll do another brand re-fresh. And that will give us even more business! Win Win.
 
okeesignguy

okeesignguy

New Member
OK.....new dilema...
I need to make some back sprayed pan faces and the new background black is a mat finish...
There is no way to back spray and have the finish be anything but glossy...

Has any of you done this and have any advice or tips...???
 
U

unclebun

Active Member
If you look at the examples that Century 21 sent around when they did the rebrand, the lit sign faces they showed in the promo material had gloss faces.
 
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