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So it turns out that the letters are at least 3 layers! Now the question, backlit or embedded in one of those layers? See new close-up pic:

Ok, maybe one of them will see this thread and PM me. Attached is another example of a similar sign, but with no shadow layer. I think this one is back lit instead of edge lit.

I have a customer asking me about making something similar - I will have more details soon. Size to be 5' x 1'. Would you be interested in the job? PM me if so to discuss.

The LEDs being along the bottom of the acrylic panel would be enough to light up those thick acrylic letters that are set on top?

The letters appear to be acrylic cut out and put on to flat substrate and there is a shadow too. But how are they lit if they are just attached to the flat substrate? I would say edge lit, but how? Perhaps several layers of acrylic?

Ok, I get it.

My estimate is a little over double that :/ Did you consider the labor involved and all the measuring and cutting?

I capisce. I was going to reveal my prices after seeing some others... I just thought maybe I could get some ideas without having to detail all the costs on my end. I guess what makes the order kind of out of the norm is the 1mm PVC being mounted on black foam board with the 1 inch reveal. It...

I'm not copping an attitude. I just wanted to see if I was in the same range of what others would charge for similar work. Isn't that helpful for everyone in the industry and what this message board is about? More info on the work: 86 sq ft of foam board, 1mm PVC, Intermediate Air Release...

Whats vague about it? What did I leave out other than the type of vinyl I am printing on... intermediate air release for flat surfaces.

I just want to see if I am in the ball park of what others would charge. Have about 15-20 foam board signs to make. Details: Black foam board (nothing expensive) with 1mm white PVC mounted (with double sided tape) to it leaving a 1 inch black frame reveal around it. The 1mm PVC will have a...

Hmm. I guess you are suggesting that because wrapping with solid white will still be more $ than having it painted?

UPDATE: Customer has called me back about trailer saying he would just like to turn it white put a couple pictures on. Now I may be able to help him. Paint it white? Vinyl wrap suggestions?

I am just curious how many people have a pricelist for customers to look at on their shop wall?

You are right. I only did what I thought was right for the customer hoping they would not screw me in the future.

How bout Signcomp?

Only for the wrap, not the vinyl lettering.

More info on the customer: He is an existing customer of ours and we have vinyl lettered his fleet of vehicles. So he has not been thrown away.

Thank you all for your responses and opinions. I have decided to pass on the job and refer them to a company better equipped.

Thank you. I have decided we will liquid laminate the printing while it is on our shop table rather than after it is installed on trailer so that there is no dripping...