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2022's new overused business word.

Gino

Premium Subscriber
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Notarealsignguy

Arial - it's almost helvetica
Hey 6th grade self, it's been a minute!

I think this cost me a large bank account, as I continued to use gay to reference things I thought were 'bad', in almost all respects. Dumb rules, dumb sign layouts, dumb building without decking. Our primary contact for one bank, well, turns out he enjoyed the company of men, well below my radar. I'll never know for sure, but I highly suspect I threw the word around in front of him and they eventually didn't even consider us for the rebrand, even though we built 3 out of every 4 signs they had and had done numerous acquisitions for them.
I say it all the time. It's like dude. It kind of sums everything up in one shot. People are too sensitive
 
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