Question 24' Freightliner graphics pricing

[RRV]

Hey y'all, I recently got a customer asking for a quote to fully wrap the cabin on this Freightliner, and add as big as possible decals on the sides of the box (24' long) as shown in the attached image. Install would've to be done in their yard.
I already quoted and apparently I was too high, but I'm curious, in what ballpark would you be on something like this?

This is my first post so hopefully this doesn't break any rules! Thank you all for the time

 

[Stacey K]

I sometimes use $10 square foot just to "ballpark". The trailer part > I don't think $1500-2500 is out of line depending on the complexity of the graphics.

Not sure about the cab I don't do full wraps.

 

[visual800]

prolly bout $1800-2200 not knowing size

 

[RRV]

I sometimes use $10 square foot just to "ballpark". The trailer part > I don't think $1500-2500 is out of line depending on the complexity of the graphics.

Not sure about the cab I don't do full wraps.

Thanks for the reply! We were within that area, I think that only the decals on the box (24'x8') and also, another decal on the front face of the box, was $1850 for us, and most of the cost came from the cabin, here in FL working on a wrap at the customers yard exposed to the elements added more complexity to me. For reference I ended up with something around $4800 total after considering everything altogether, that's including design as well.

 

[ChaseO]

To fully wrap that cab is a chore in itself. just a rough ballpark, I could see closer to 4000 for cab wrap and basic cut graphics on the box like what's shown.

 

[MikePro]

fullwrap on a cab seems like a bit much to simply settle for lettering on the box....design-wise.
i'd just shove some reflective chevrons across the whole thing and jazz-up the box lettering a bit more with simple lettering on the cab and you're already at half the labor involved.

 

[LizKeenan]

There is never high enough for jobs like this, if you haven’t done something like it before it will be a pain in the ass. A couple thousand is about right, it’s pretty dependent on what you pay installers as well though. The hours to wrap that whole thing will be awhile, especially if they aren’t used to it. If the client says it’s too high it is probably the correct price.

 

[Elwood "Woody" Smith]

I'm not sure if I'm going to get any negativity for this post. I've been in the printing business for over 36 years and selling large format digital for 12 plus. My main business is wholesale. I predominantly sell to resellers and other print shops. I would say 85 to 90% of my business. Vehicle wraps, trailer wraps, semi trailer wraps, we're always really interesting to me. When I first started selling large format, I would bare bottom quote them and try to make them as affordable as possible, and would hardly win any, and was always told that my pricing was too high. Then I would waste an extraordinary amount of time with communication and back and forth with the clients trying to win the job. And still wouldn't.

This is a part of our business that I feel like there are a lot of new business owners out there who are just pricing them way too cheap and using substandard materials. I decided about 5 years ago that I wasn't going to be a part of the Rat Race to the bottom. I still quote them wholesale, of course, but based on the numbers that we need to make a profit and a fair one at that. So, whether I'm quoting a wholesale wrap job or a retail job my attitude is if my price is too high, they can go someplace else and be disappointed with the result and the materials. I know they won't be disappointed with the result if we do the wrap. It'll be done with the correct CAST materials, and it won't be rushed to be put on.

Since then, I've been doing more Wraps than I've ever done in my life with fewer issues from the client. I probably do over 50 wraps a year without even trying. And take it that this is not the main part of my business, I sell printing.

All I'm trying to say is that if you have a competitor that's cheaper than you on a wrap and you have based the numbers on your expenses and what you need to do to make a profit using CAST materials, so be it. Let It Go. The client and the job probably aren't worth it, and you could use your energy towards other businesses and better clients. Sweat the small stuff in this type of interaction is the small stuff.