You can search their database for free and they will match the font type based on your image and give you top ten results for comparison. Finally found the font type for the Got Milk ad from their site after hours of searching through all my font styles
I lloked at poor richard and it was similar. I finnaly fount the exact font although they Tweeked the "a" just a bit. Just in case you were curious, the font name is carlton.
Thanks for the help.....