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Question "ballpark" price?

netsol

Premium Subscriber
good client asked me if i could give a ballpark price on the cost of replacing the damaged letters (see photo)

not what i do, but i would like to steer them in the right direction. they are a new jersey company of course
 

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tulsagraphics

New Member
Of course you'll want to check measurements and make sure your font matches up perfectly -- standard stuff. Lighting seems to be salvageable, but if not, make sure you source the same LEDs. My biggest concern would be making sure the new faces are the same white (or brightness) as the old ones. Acrylic? Polycarb? Thickness? You might even check the UL Listing # and do a reverse search to see who fabricated it. You might get lucky and be able to source it from the original trade supplier. I've done that a few times with Sign Fab.

And for "shoot from the hip" pricing, you can probably expect a resale price of around $20-25 per inch of letter height. (I haven't used that pricing model in a long time, so the numbers could be off)
 
Last edited:

John Miller

Some day everything gonna be different.... when I
Never give a ballpark price, what's the sense. To get the job you'll need to give a real price anyway. If you don't have real experience with a project like that and can shoot from the hip, do a real price. You'll have an idea next time a project comes up.
 
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tulsagraphics

New Member
Never give a ballpark price, what's the sense. To get the job you'll need to give a real price anyway. If you don't have real experience with a project like that and can shoot from the hip, do a real price. You'll have an idea next time a project comes up.
yep. this is why I got away from the price per inch model -- even though that works okay for a general sense of cost -- when doing it that way, you have to price higher to account for unknowns. Better to just put a pencil to it, no matter how much a client pesters you for a "quick quote" -- especially since freight could very well give YOU sticker shock.
 
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