2B
Active Member
A new customer/business had us create a logo, look for their new business. now the local newspaper called up asking for the artwork for an ad campaign the customer is fixing to run. Have no problem with this, and have done it for other customers without issue.
what set off the red flag was the newspaper asked for PDF, 300 dpi and to have the image 5+" diameter (logo is oval).
What is the correct wording that needs to be said allowing for a 1 time usage for this particular ad campaign and nothing else. Pretty sure it is more than just
" This logo is the property of___________ any other usage of this logo besides using it in the current ad campaign running in the _____________ could be grounds for legal action for recreating or using this logo for any other purpose. "
what set off the red flag was the newspaper asked for PDF, 300 dpi and to have the image 5+" diameter (logo is oval).
What is the correct wording that needs to be said allowing for a 1 time usage for this particular ad campaign and nothing else. Pretty sure it is more than just
" This logo is the property of___________ any other usage of this logo besides using it in the current ad campaign running in the _____________ could be grounds for legal action for recreating or using this logo for any other purpose. "

Send the Customer a invoice for purchasing the artwork and all rights, and makesure that this invoice has the ownership and usage information at this time and if they purchase it for whatever amount you choose to release them for! And also let them know that using it in any adds is against original sales aggreeement!