The
sign definitely looks like something baked by a committee. Different people all throwing in their little check list demands for what needs to be included on the
sign face.
The "neon" woman and man icons at the left don't fit the tone of the salon "logo" at all. I'm guessing those were design requests made specifically for the
sign face and that the terrible logo was a pre-existing element.
I guess whoever came up with the logo concept thought they were being clever by changing typefaces and color effects in "Golden Touch." The "gold" letters in "Golden" are made shiny looking.
How amazing is that?
The faked large capitals and small capitals treatment is clunky as hell. So many sans and serif typefaces these days have native large cap and small caps character sets (and variable fonts can let you fake such treatments more gracefully). Scissor and razor icons have long worn out their welcome on salon
signs; yet they're an ingredient that seems to never die.
I have a strong feeling the graphics person who
assembled this
sign design was forced to shoe-horn all the client requests into a tight space and try to not throw up in his mouth while doing so.