Nope - not bogus. Actually excellent support and backup, no ongoing franchise fees, etc. I currently work at a company that was a signworld franchise. I hate to say
is a franchise, because there is no corporate looking over your shoulder and no fees. But he got started as a signworld franchise (and still is). You aren't tied into corporate naming - each store is their own. They provide initial training, help and discounts on equipment, ongoing support and webinars (which are pretty good).
This is IMHO the best way for someone that doesn't know the business to go if they want to buy a franchise. You aren't handing them money every month to use their name - each company does it's own branding. But you also don't have name recognition like FastSigns or
Sign-o-rama.
If you are really interested in signworld, PM me your phone number and I'll put you in touch with the owner of my company and he can give you some honest feedback.
Edited to add: when i say discounts on equipment, they don't sell the equipment themselves, but do have discount agreements with companies that do.