I've been employed full time in the
sign business since 1993. I sort of fell into this business after working in a variety of other fields after art school (television, independent marketing firms, etc.). Yeah, I'm one of those guys that actually has an art degree (BFA in illustration to be exact). I've always been good at lettering and painting. The first
signs I painted were for my aunt's restaurant in New Mexico. I did that when I was in junior high school. Anyway, in the early 1990s I was trying to land jobs in large market TV stations or design studios, but the
sign company where I am employed offered me more money -with the added plus of the city having a low cost of living. Pretty easy math.
I don't think the
sign industry gets a great deal of respect. And since it doesn't have the obvious glamour of jobs with shi-shi design studios or big advertising agencies the
sign industry has a tough time attracting talent. Combine that with the stupid idea many business people have that computers are the thing creating the art, therefore any minimum wage guy is good enough and things get more difficult.
I don't think it is absolultely necessary for a
sign designer to have a degree or lots of formal training. But I do stongly believe such jobs require a strong amount of graphic design knowledge and talent, regardless of the designer's background. I'm just so sick and tired of seeing "font murder" and other abominations of graphic design being vomited out by lots of amateurs. A
sign is the most important marketing tool for any business with a store front. The design of the
sign should not be handled lightly.