I worked at print shop 25 years ago. We had printing presses and did a LOT of stationery and booklets, BC's, THE go-to place for wedding invites. Around 15 years ago they moved locations and bought several really nice high-speed printers and were mostly digital, you could email or bring in your thumb drive. About 8 years ago, they closed up shop. They had added vinyl printing in the end, maybe banners? My GUESS is that although they probably stole banner jobs from the local established
sign shop, they didn't offer enough services to make a go of it. By that I mean vehicles application, larger signage, which I know they did not offer.
IDK how you can stay in business doing the below items unless you are printing for large companies in higher volume. The small to mid-business isn't ordering enough of the below to keep a person busy, at least I wouldn't think.
(copied from my local print shop)
brochure, postcards, and envelopes, in addition to: Announcements & Invites, Annual Reports, Award Certificates, Booklets, Brochures, Business Cards, Business Forms, Business Reply Envelopes, Calendars, Catalogs, Certificates, Envelopes, Flyers, Gift Certificates, Index Tabs, Labels, Letterhead, Manuals, Notepads & Memo Pads, Newsletters, Postcards, Posters, Programs, Pocket Folder, and Raffle Tickets