It’s all about your print!
I am curious how others would define what a "Premium" customer was, and if they gain that so called status, what you do for them. I had a customer today that wanted to know when he would get premium pricing because he was bringing all of his work to us. We wrapped one trailer in June of 2017 and one last month. I gave him some pricing today on 20 2-sided yard signs and I could tell by his tone that he thought it was too high. We also have one 8x8 banner we're printing for him. He compared a premium customer to contractor pricing at home depot. I told him we based are pricing on quantity and I was giving him the quantity pricing. Seemed he wanted more. I would like to be a little more prepared if someone asks something similar again. We try to treat our "premium" customers better when it comes to turn times and emergencies but we don't necessarily give them better pricing, just better service. Just throwing it out there, what do you all think?