I'll argue quite the opposite. Rolex never released a digital watch, instead leaning into the quality and craftsmanship required to produce a high end analog chronometers.
I have never actually considered logitech high end. I liked their mxmaster mouse, that was around $100 when I got it (I'm either stylus or keyboard at this point, rarely use a traditional mouse, so I haven't kept up with it too much). But what's typically the higher end, $160-$170? Maybe they do have some high end models that I am missing, they could have added some, shoot with inflation what I'm thinking of as high end may be mid range by now.
One thing to consider, those that are getting high end items, actually like to own said high end item. Only exceptions to that that will rent are the ones that like to have an ultra high end car for a day or weekend, but after that, they aren't renting indefinitely. If wanting to go indefinite, have to come down the on the price and make it worth renting versus wanting to outright own something. Given what some charge for subscriptions services, they want their cake and eat it too.
There are some things that make sense as a subscription service, I still may not like it, because it's yet another one, but I can understand it far more compared to something like a
computer mouse, or heated seats in a high end car where the equipment is already in the car (although I do think this was dropped, but they wanted to do it) and it's just a one time connection to allow it's operation.