The more I work on this, the more I hate it.

[petesign]

Thought I would throw it out there... let you guys pick it apart. I am about to scratch it and start over.. at first I liked the idea of making the roof go over the letters, now.... I just don't know. I'm thinking the slant was a bad idea. Maybe the font too... then I added roofing, and it just went bleh.

It's in black and white, I haven't gotten around to adding color yet.

 

[petesign]

Yikes. I added the thumbnail, and it doesn't pass the squint test at all, it looks like a big up arrow. Back to the drawing board.

 

[SignManiac]

It took me a while to figure out it said JL in the middle. Best start clean....

 

[ProWraps]

heh the second i saw it, i thought it looked like a giant weiner.

 

[HulkSmash]

heh the second i saw it, i thought it looked like a giant weiner.

ha

 

[bull-deano]

Too much emphasis on the & symbol. Try making it smaller, a lot smaller.

As mentioned I would consider a fresh start though. Perhaps do something else for a while to clean your mind of it.

 

[HulkSmash]

it does kinda look like a johnson

 

[Fred Weiss]

heh the second i saw it, i thought it looked like a giant weiner.

My thought as well. It is decidedly phallic.

 

[Border]

If J & L stands for Johnson & Long....you just might have nailed the logo for them.

 

[petesign]

Well, it started as a J&T - but after i skewed it, it wasnt long enough on the right side, so I extended the "t" a little. Like i said, it got worse and worse the further I went. I started over, am sketching out on a piece of paper now. Long weekend has me all out of sorts.

 

[SignManiac]

Here's a possible direction you can play with. The important thing is legibility in the name. Don't know if the ampersand is part of the legal description or not. That could still be easily incorporated into it. There's plenty of room to play with the roof line and color could help it out too.

 

[OldPaint]

K.I.S.S. heres a start. j & l i just did a 2 minute layout. keyworth is a company i did while living in sarasota..........oh and the truck is ALL PAINT!!!!!

 

[petesign]

Here's my latest take... Sometimes, no matter how much you think you like an idea or concept and try to force it to work, it just doesn't. A little more fiddling around with this one, and I think I will be happy.

 

[petesign]

it does kinda look like a johnson

Thank goodness I didnt make the rectangle around the roofing an ellipse. LMAO.