Turning sheet labels into roll labels

[victor bogdanov]

I run a small print shop. I do my work in house. Customers paying me more for my higher quality output are helping my business thrive.

Good work ain't cheap and cheap work ain't good.

What do you do print wise that makes your output higher quality compared to others?

 

[WizardWorks]

You must not be very busy, today. Maybe you won the race to the bottom playing price-wars with the megacorps?

Cheers.

 

[victor bogdanov]

You must not be very busy, today. Maybe you won the race to the bottom playing price-wars with the megacorps?

Cheers.

The low price stickers are done by smaller companies. All the low price stickers sellers are running Canon Colorados these days on 6 year vinyl. I'm just curious what you do differently that makes your stickers higher quality?

One way you could stand out is running 9/10 color inksets, makes a noticeable difference in small stickers on some colors/designs, less grain

 

[kcollinsdesign]

I just wouldn't be able to sleep at night selling something to my customer for $300 knowing they can go on Etsy or Amazon or Sticker Mule in your case and get it for for $100 on Amazon/Etsy or for $200 on Sticker Mule

I tell my customers they can buy stickers cheaper on the internet. If they still want me to order them I tell them I will mark them up 40% (less for bigger orders). It doesn't surprise me that many clients prefer I order them despite the markup (I am completely transparent). Clients come to us because of our proven design capability and reliability.

My business model is based on design, project management, and installation, service, and maintenance. I have outsourced almost all printing and fabrication for the last twenty years. Before that I ran a full-service electrical and commercial sign shop and did most everything in-house. Sales and profits went up and labor and overhead went way down when we started out-sourcing production.

 

[guillermo]

That's not true, sticker mule is very expensive.

I haven't yet seen a digital sticker wholesaler that is cheaper than doing it yourself if you have a halfway decent printer and cutter.

The wide format "wholesalers" are selling stickers for double the cost of what you can find retail on Etsy or Amazon.

We do stickers, but if there are more than 100 stickers, we send the job out, it will be way cheaper......