I don't like most of it, and the stuff I think is okay is boring. The whole
sign business irritates me today.
I got into this business because I was a good artist and came up with good ideas. I had a style, and eventually a reputation. I'd get invited everywhere and got to know a lot of people by doing show cards and banners for events, race cars, everything from Demolition Derby cars to airshows to window splashes. Eventually, they wanted me to make their
signs, so I started doing that. Then I had to install them.
So now I'm spending more time running a business than drawing and painting. But it was worth it! I put up with all the headaches because at the end of the day I was able to be an artist. I could draw cool looking pictures and come up with clever ideas and get paid for. I'm not lying when I say didn't mind being a bit of a celebrity – no big deal really, but everybody knew me and knew my work.
I did sort of have my customers over a barrel. Computers weren't invented, clip art was available but only affordable for the largest studios. Nothing could be printed that lasted outside. If you wanted a snappy ad, a cool logo, or a distinctive, memorable
sign you had to go find some guy who could do it, and that was me!
The buy-in was that I could draw and use a brush. The reward was my ideas. I also enjoyed the appreciation of the clients and the public. I'm just good at it and I love doing it!
There is little interest in the type of work I do today, other than some crusty old
sign painters like me or a small coterie of hipster artisans who see the value in the work. Like I said, I put up with all the tedious BS needed to run a successful
sign shop so I could be an artist (sort of a non-pretentious, not so hoity-toity, regular guy artist with some street cred who was actually raking in some money). I'm not so sure I'd be interested in being in the
sign business if I were a young person today. I'd probably end up a lawyer!