Or allthread rod from lowes, put a nut on it before cutting if you don't have a way to clean up the threads, then back the nut off the cut end.You can buy a bag of studs from the manufacturer of the letters.
Yup. If you can't find long enough bolts that are full threads, look in the box of toggle bolts. They can be found at 3/16 diameter, 6" long.In a pinch, you can get a bag of machine screws that fit the hole and just lob off the heads with bolt cutters.