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After 4 years, it was time to redo our site. It didn't reflect the level of work we were producing, so I made the substantial investment in resources to redo the site, employing some more current technology, better SEO, and a CMS to manage the portfolio sections. Additionally, the site uses more...

Don't get discouraged. We all were newbies at one time or another. The important thing is to learn something from it, and apply it for future. I'll post some of my stuff from 20 years ago and we'll all have a few good laughs.

No disrespect, but the tailgate is illegible, and the side not much better. So sad to see this much effort go into an install, only to have the design work really not communicate the message. You would have been better off hiring one of the rock stars here to design your wrap properly. This kind...

Dan has great advice above. Smartest thing is to concern yourself on your own game plan, and execute it accordingly. Stop worrying so much what these others are doing unless you plan to play the same game. In my opinion, the reasons for failure, or failing of most sign shops (and, to a degree...

We built the web site for the shop that did a lot of them - http://www.stonergraphix.com they do great work

And thanks for thinking of me on the referral. I'm sure I would have backed up what you told him to begin with.

You always want to be mindful about the work you put out on the street. When you are busy it's easy to turn crap work down. When dealing with new clients I don't sugarcoat anything as it taints the relationship. I'm honest - and if they're current branding sucks you can bet I'm going to tell...

I don't know if the Group Inc's designer copied us or not. I do know mine's been published both nationally and internationally since 2002, appears in my books and a few SignCraft articles. I'm not saying it was intentional, just commenting that it looked familiar, although the execution in both...

Click on the link to my home page.

That icon looks familiar....

Thanks guys. Roger's a class act, and great guy to collaborate with. His work speaks for itself!

Tough to pull off with that many elements on top of each other. Usually you can tell you might have a legibility issue when you lean too heavily on an outline to pull it off. Awful lot of noise in the logo; specifically the blue Gulfside, with white outline, then black outline. Visually, that...

LIke SignBoy said - I think a more retro feel would work better - You last round was much better than your first draft, however, I'm just not looking at it thinking 'diner'

Marco- Way too many elements that will never be discerned at a distance. And you've got 3 typefaces for 3 different words. Think simpler - icon, main copy, subcopy. Here's some from my other division's web site that deals with contractors which may give you some better insights on structure and...

You don't want my full list do you? I cannot disclose any more as its under wraps for the next book! Seriously, sorry my comment wasn't more constructive. I just hate to see some of these simple errors made in layouts. If you keep in mind that shadows should generally never be more than 10%...

Thank you all! Was a fun site. Happy to report he got his first job off the site from the SEO work we did for him - which more than paid for the site already. Not a bad ROI in less than 4 weeks!

Please refrain from using red with a black drop shadow. Ever.

Plenty of panel-based designs make good logos. I think in my books I talk about panel based logos being one of the maybe 6 or so Logo Design Models-- There's plenty of many well known corporate brands using a panel based logo, such as Penzoil, Starbucks, Land Rover, Lipton, etc---

Sorry- my bad. Definitely know more about logos than I do monkeys, apes or baboons. Which might be a good thing! LOL

Our thought was to focus on icon that would be memorable, and reflect back to the nature of the business by using colors to relate to the 'full color' approach in signs, and the ape to correlate to 'wildside'. Usually next to impossible to pull off that many related characteristics in an icon...