Logo Design Contest Winner's Logo

[Dan Antonelli]

Few weeks ago we had a contest to guess how many logos we had done in last 15 years (actual amount was 510). Our second place winner already had our logo design books, so we worked out a good deal on redesigning his logo. Here's what we came up with. Type for main copy was hand rendered, as was the icon.

 

[Dave Drane]

Sweet layout Dan.. Very clean with the old time "signwriter" look. I love it. 10/10

 

[GoodPeopleFlags]

Awesome! Why can't I do that?!?!?

 

[Shovelhead]

Three design elements floating in space...something needs to be anchored down...nice hand lettering.

 

[Craig Sjoquist]

I like it ... it has a common sense look to it with a dash of excitement and a pinch of wildness,...lol

 

[MikePro]

i like it! First time I've seen a vectored baboon!

 

[Joe Diaz]

Love it

 

[SignManiac]

Somebody sure lucked out with that win!

 

[HeavyHitter]

Very cool. Great job

 

[Gino]

Looks pretty nice. It could double as a sign in front of a ride at Great Adventure.

 

[jgolo]

Can we see a before logo? That would be cool.

 

[d fleming]

Looks pretty nice. It could double as a sign in front of a ride at Great Adventure.

That was my first thought.

 

[GP]

It's cool how they used an "X" in graphix. I like that.

 

[wildside]

Can we see a before logo? That would be cool.

here is the before

 

[Shovelhead]

It's cool how they used an "X" in graphix. I like that.

Frickin' A!

 

[signgal]

Can we see a before logo? That would be cool.

I second this motion!

 

[GP]

two posts up ^^^

 

[Dan Antonelli]

Our thought was to focus on icon that would be memorable, and reflect back to the nature of the business by using colors to relate to the 'full color' approach in signs, and the ape to correlate to 'wildside'. Usually next to impossible to pull off that many related characteristics in an icon, but I love how we did it here.

Bottom line if everyone knows him as the company with the ape, or 'we see your ape all around town' - then mission accomplished.

Better to have an icon that is memorable than one forgettable, like most out there.

 

[Gino]

Whatever, but it's a monkey, not an ape. Two entirely different animals. The animal pictured is a baboon which is old world monkeys. Not an ape at all.

 

[Dan Antonelli]

Sorry- my bad. Definitely know more about logos than I do monkeys, apes or baboons. Which might be a good thing! LOL