AI Logos - what now?

[DarkerKat]

Update:

Upscale in Topaz.
Image Trace > High Fidelity Photo in Illustrator.

Dang that doesn't look that bad.

We're still arguing back and forth with the client. They live traced the original tiny jpg and the results are what you would expect... but they "provided a vector file" so why are we still complaining?
I just don't like making bad signs..

 

[Craig Keller]

Just wanted to see results

 

[Think713]

Why do AI logos look so cartoonish and animated, like a RatFink drawing, or is it just me?

Because there was a wide industry trend that uses cartoony stuff. Even if you look at stock sites there seems to be a lot of drawn assets that fit this mold and it seems like they are the most frequent used to train these LLMs. Its probable that if you were hone in the prompt to specify a design style and be minimal at the same time that it would generate something less involved. But its going to take that prompting in order to do it.
My thing is like, there are so many assets available to speed up production on logo design that the AI stuff is just lazy. But if you gotta redraw it, it is what it is.

 

[Think713]

Update:

Dang that doesn't look that bad.

We're still arguing back and forth with the client. They live traced the original tiny jpg and the results are what you would expect... but they "provided a vector file" so why are we still complaining?
I just don't like making bad signs..

You can simply just draw the outline with some precision and use that for your sign cabinet. The graphic itself if they are being annoying is on them. Topaz will give you plenty of resolution to make it work for you on print. If they need repro work, just charge em for it. It is what it is.

 

[DarkerKat]

update, this is what they want now...

 

[Craig Keller]

Tell them to order it thru ai signs.com

 

[Craig Keller]

Do they need it to smell like maple?

 

[Think713]

update, this is what they want now...

Well. technically you could build something similar. You could do fabric stretch faces and a custom bottom cabinet. But they have to accept some limitiations. There are some outrageous signs down in myrtle beach for some of the beat stores. Tsunamis is one in particular that has extensive custom foam molding for their sign. So you COULD do that. But it wouldnt do well to light.
I say circular stretch top cab with the custom botton. Definitely doable.

Most people change their mind when they see a quote for something like that tho.

 

[Boudica]

update, this is what they want now...

I mean, it makes me want a waffle. Effective as it would be, I can't even imagine how much a sign like that would cost. And... where exactly would the artwork come from? and the specs.... and.....

 

[Bobby H]

I got a good laugh out of that AI-generated pylon sign concept. The AI bots don't have a clue on what's practical/feasible to build. Obviously the customer expects the waffle cabinet to light up, despite all the 3D sculptural details, including the syrup dripping off the bottom of the cabinet.

 

[Think713]

I got a good laugh out of that AI-generated pylon sign concept. The AI bots don't have a clue on what's practical/feasible to build. Obviously the customer expects the waffle cabinet to light up, despite all the 3D sculptural details, including the syrup dripping off the bottom of the cabinet.

If they sacrifice the 3d it can light up for sure. But they gotta take the trade off.

 

[Think713]

I mean, it makes me want a waffle. Effective as it would be, I can't even imagine how much a sign like that would cost. And... where exactly would the artwork come from? and the specs.... and.....

Depending on the sign size... Id be willing to bet if they went full 3D foam that itd run them close to 50-60k for that sign... To account for all the labor, transport, permitting, fabricating, etc... I know much smaller signs at the same height can run 20-40k. I mean just gas pricers alone are roughly 20-40k that run about 30-40ft tall, and all they are is small cabinets holding pricers.

 

[Think713]

Ya know, Pan face signs are made into shapes all the time. I bet you could get a custom shape for that and get it made as a pan face... you could get the dimension and still light it.

 

[StarSign]

These AI designs will now replace "my cousin in Mississippi is a designer"

 

[Boudica]

These AI designs will now replace "my cousin in Mississippi is a designer"

Don't forget "my nephew"
....who really just plays around in photoshop, and now considers himself a graphic designer because he made a flyer for his band.

ETA - this is just a scenario I hear all the time. I don't have a nephew.

 

[Stacey K]

I've got a guy now who I'm about ready to ghost. He sent me ChatGPT "vector" artwork and he knows its vector because he pays for Chat GPT. It's not vector, they are not pngs. They are jpegs. Then he sends me Harley Davidson logos and I said I will NOT print them because of the copyright. He went online and looked up the copyright laws and if we change this and that then it's legal and all these companies online do it so what's my problem. I said go on Etsy and find someone to do it or call around to other shops, someone is always willing to take a chance, but not me, not today! It's like 7 emails already sending me different versions...will this work, how about this design, this one, that one...he doesn't want to pay me to clean anything up. I hate these types of people and one of my customers gave him my number. Ugh...lose my number already! lol

 

[Boudica]

I've got a guy now who I'm about ready to ghost. He sent me ChatGPT "vector" artwork and he knows its vector because he pays for Chat GPT. It's not vector, they are not pngs. They are jpegs. Then he sends me Harley Davidson logos and I said I will NOT print them because of the copyright. He went online and looked up the copyright laws and if we change this and that then it's legal and all these companies online do it so what's my problem. I said go on Etsy and find someone to do it or call around to other shops, someone is always willing to take a chance, but not me, not today! It's like 7 emails already sending me different versions...will this work, how about this design, this one, that one...he doesn't want to pay me to clean anything up. I hate these types of people and one of my customers gave him my number. Ugh...lose my number already! lol

I'd say this calls for a clean ghosting!

 

[Think713]

I've got a guy now who I'm about ready to ghost. He sent me ChatGPT "vector" artwork and he knows its vector because he pays for Chat GPT. It's not vector, they are not pngs. They are jpegs. Then he sends me Harley Davidson logos and I said I will NOT print them because of the copyright. He went online and looked up the copyright laws and if we change this and that then it's legal and all these companies online do it so what's my problem. I said go on Etsy and find someone to do it or call around to other shops, someone is always willing to take a chance, but not me, not today! It's like 7 emails already sending me different versions...will this work, how about this design, this one, that one...he doesn't want to pay me to clean anything up. I hate these types of people and one of my customers gave him my number. Ugh...lose my number already! lol

Ive printed a bunch of harley davidson stuff. Trust me, you aren't going to get sued by Harley for a one off decal. If it was a big wrap or something I'd say no. But little decals arent any big deal. But if you were set on it, Id just tell them to go find their desired decal online. Plenty of people who will sell bootleg harley stuff..

 

[WildWestDesigns]

Ive printed a bunch of harley davidson stuff. Trust me, you aren't going to get sued by Harley for a one off decal.

Given the laws here stateside, there is every reason for them to go after just about anything that could be conceived as against their property. Real or imagined. Now granted, the higher profile that it gets (in this day and age of "viral videos" that doesn't take much) that definitely increases the chance.

Companies like HD, Disney, JD I also think have in house counsel for this type of stuff as well. JD is one around this area is quite popular. What really throws a spanner in this, is that even dealerships, ones that one would think would have permission to go to anyone to get this done, may actually not. Usually there are deals with corporate with vendors and corporate is the one that still owns the branding, not the dealerships. And this goes with any national/international chain of whatever as well. Sometimes there will actually be an alternate logo that one could use for shall we say "unique" vendors that are able to get permission to do the work but not the usual contract vendor.

Now again, everyone has their own "threat" assessment and to each their own.

Then he sends me Harley Davidson logos and I said I will NOT print them because of the copyright. He went online and looked up the copyright laws and if we change this and that then it's legal and all these companies online do it so what's my problem.

If I'm not mistaken, the standard is really "how likely is one to be confused". If someone still thinks that it's the official branding, that can be no bueno. I'm unaware of an actual % of change law (although technically a 100% change is a % of change, so there is that).

I'm a non lawyer, so take all that for what it's worth.

 

[Johnny Best]

Is that last update Waffle deign an AI also. Looks like a 70’s Vegas sign.