I'm sorry, but to elevate the typical day to day, run of the mill "layout" work we all must do effectively AND time efficiently to "design" work worthy of multiple time consuming tweaks and adjustments is at the crux of the OP's concern. I totally empathize with his dilemma and am facing an identical one myself.
Sure if I'm "designing" a
sign system or a series of more complex
signs for a client already under contract, I'm less focused on the time it takes. But if its the type of stuff we need to knock out just to come close to turning a profit on, then my "designer" better get in sync with our hourly rate and total overhead requirements before spending more time than a job is even bringing in just on the "design" segment of its completion. Especially on the speculative "layouts" needed to help sell a job in the first place. Nothing drives me crazier than looking over at my employee and see him spending hours on a layout or design for something we haven't even secured yet as a bona fide job.
Based on what I've read, many of us, myself currently included struggle with seeing an employee either routinely milking nearly every job for way too long, ignoring the financial ramifications of such behavior on the company or not making the connection between a shop's hourly rate/pricing structure and just how long they can reasonably take to "design" an 18" x 24" coro
sign or other routine work.
I've been an employee and a shop owner and whether under the employ of others or not, have always worked really hard to be as aware as possible about what my employer needs to get produced every day in order for me to keep my job. Hell, I actually had a job once many years ago where the shop owners told us upon being hired about how much revenue we needed to generate each day for them to stay viable. The cool thing about that job despite that it was almost a sweat shop work environment was that as soon as anyone completed their $600 worth of work for the day, they could go home and be paid for the rest of the day. We're talking back in the mid to late 80's, so a $75.00 per hour for a shop rate doing mostly
paper signs, banners and real estate
signs was pretty high. I rarely worked even a 6 hour day, got paid for 8 and the quality of the work I produced was above the shop standard. The owners loved it, but the pace finally caught up with me in addition to me building my own single person business had taken off in the meantime.
Do I expect any of our employees to care too much about their employer's bottom line or financial viability? No, not too much, but if they have any sense of self-preservation or desire to earn more and share in the prosperity they either help create or hinder its creation, then they should at least think it about it as they enter their second hour of "design" time on a simple
sign.