Sounds like you're talking Canadian $ there Dale. The DC3 has been pretty actively sold for just under $20,000. Not sure how much more the DC3 Plus goes for .... the difference being that you can remove the vinyl for lamination and return it to the machine for cutting.
I don't see it as apples and oranges at all. Especially since most clients these days think all
signs and graphics are printed. I personally could never get too excited about the DC3 because:
1. High supply cost
2. No width adjustment for media .... you run 36" film from Summa period.
3. Very little aftermarket choices ..... single source for supplies - no competition
4. Very little film choices and very few spot colors
5. Adequate but not exceptional looking output in CMYK mode
6. No dealers .... all training, service, supplies and support comes from a central location
Yes it's thermal resin which is inherently more durable than eco-solvent ink but highly overrated for unprotected use out of doors, which is why they came out with the DC3 Plus.
The VersaCamm and other Roland inkjets, the Mimaki, the Mutoh all service the same market for printed decals but add banners to the mix. The only thing they don't do is spot colors so there are no metallic foils or ability to lay down white on clear. But I think we both agree the Gerber Edge is the clear choice for these needs.
What the inkjets do provide is:
1. Much lower supply cost .... typically about 25% to 30% of the cost of thermal resins.
2. Adjustable width to accomodate any width material you want to run.
3. Lots of competition and choices in the aftermarket with competing dealers
4. Print and cut yourchoice of materials .... no spot colors though
5. CMYK output that is so superior looking as to defy comparison
6. Lots of dealers. Training, service, supplies and support often comes to you at the local level
It seems to me that the Edge is the way to go for smaller print and cut work and the inkjets matched with an OPOS equipped plotter and a laminator are the way to go for wide format. The DC3 is positioned between the two serving neither market as well.