Critique my beer logo.

[signmeup]

Here's a just for fun one. What do you guys think? I looked at stuff from Joe Diaz and Shane Durnford before I started.
Didn't know whare to put "Co." Any suggestions?

 

[Rodi]

Looks good, I would ditch the small caps in Pride of the Valley and go U&lc

 

[mikey-Oh]

is it beer:thirty yet? I really enjoy this, nice and clean. The "Co." seems like an after thought and the kerning of the text on a circle's not quite there, but overall

 

[signmeup]

Took me a while to figure out what "U&LC" was but I like it better. Thanks.

 

[SignManiac]

Berwick letters need to be custom fit to the radius of the panel so it relates visually and maintains a nice smooth curve instead of the choppiness. I really like to colors!

I say this since I have psychic abilities and predict that Joe Diaz will bring this to your attention in a future post.

 

[Joe Diaz]

I like it. Can you arch the letters themselves a bit so that they follow the curve a little better. Right now there is the illusion that the oval or the arched text is jagged. I would increase the kerning on "pride of the vally" also. Other than that, the layout is spot on. It looks like a lot of other beer labels, but that may be a good thing in this case... because the moment you see it you know what this design is for.

 

[weaselboogie]

The font choice of Geoslab and Acclaim is bugging me a bit. They are both serifed fonts although quite different, but enough to mash a bit.

The thing that really sticks out to me is the W of brewing and I don't even have any suggestions to fix that besides a different font choice. Maybe curve the letters to the shape of the circles.

Other than that, I really like it. Clean and simple.

 

[Steve C.]

Yeah, what they all said. Arc the text to fit the curve better.

 

[signmeup]

Thank you guys! I learned an new trick.....arc each letter to fit the curve. Looks way better to me. (It's Serpentene and Roland BTW.)
Hmmm...."C's" still a bit off.

 

[signmeup]

The font choice of Geoslab and Acclaim is bugging me a bit. They are both serifed fonts although quite different, but enough to mash a bit.

Weasel...is "mashing a bit" good or bad?

 

[Craig Sjoquist]

I like the label alot great beer looking image..but thinks words should be switched to make better sense

Berwick to dark middle panel ..why that's name of beer (most important)
switch bottom copy to top arc and brewing to bottom arc. then ya got a winner

 

[signmeup]

Oh, the other thing I "learned" is I could never get the contrast I was looking for in Corel so when I was resizing the jpeg for posting I accidentally hit "apply image" in Photoshop. It cranks the contrast way up. Then I fade the effect until it suits me. I have no idea what "apply image" is supposed to be used for but sure makes the colours pop.

 

[signmeup]

OK....here it is with the text fixed up and I made "Co." bigger.
Fixed up the froth a bit on the beer too. Now I'm getting thirsty...

 

[Pro Image]

Center the Co. in the middle of the glass......Its drawing my attention 1st instead of the main copy.......I really like the feel of it.....NICE.......

 

[Proteus]

Was great when it was done the first time -- as Heineken.

 

[anotherdog]

Great beer label, now print it out on some vinyl, stick it on a cold bottle and spray some water on it, take picture...pry off cap then drink...


Got any metalic vinyl to print it on or the new Roland with metalic ink?

 

[neato]

It's a great looking logo. I would personally ditch the serpentine font. It really doesn't fit the style, and I think you have one too many fonts going on there. Try using the same font as "BREWING".

Also, the tagline font isn't working at all (is that really avant garde?) and should be uppercased.

Nice layout though.

 

[signmeup]

Was great when it was done the first time -- as Heineken.

Yeah....it's a dead ringer for the Heineken label.
Dork.

 

[SignManiac]

Maybe something like this for the CO. and upper case for the slogan on the bottom??

 

[signmeup]

Hey thanks for the suggestions Philip. Here it is with your ideas. (It was Century Gothic BTW)