Going Green these days is really about re-hashing old or long forgotten ideas. Put a new spin on things, so to speak. It all boils down to communication with your client and you the seller/designer to have the presence and confidence in your products.
It's really about re-explaining things by using green terminology, buzz words, and industry jargon.
Glass is Green, because it's highly recyclable with minimum environmental footprint. (It's melted sand)
Aluminum is one of the most recycled metals on the planet... that and steel.
(What they forget to tell everyone is how much electricity is needed to melt down the raw silica and alumina elements) But it's still being touted as a green solution.
PVC, HDPE both highly recyclable. (Mums the word on how much oil/petroleum it takes for 1 lb. of plastic pellets) Even still, "Green Solution"
Bamboo is enjoying a rapid market share expansion... it's technically a grass, not a wood... but works just the same.
Compressed Sunflower Seeds & Epoxy are showing up as a faux stone looking material for counter tops in businesses.
Corn based inks are just around the corner as replacements to the mild and
eco solvent inks. Mutoh is field testing their Mubio Inks right now in one of their printers. They will probably have it perfected in a year or so, that anyone with a eco or mild solvent printer would be able to buy Mubio Inks and use them as direct replacements?
It just really depends on how much hot air you are willing to blow up someone's skirt. Now the more successful "Green Team Salesmen" actually believe in what they are doing with such conviction, it's hard not to jump on board with anything they have to pitch.